Brief Introduction Of Case Study

For Example – SILC

Image may be NSFW.
Clik here to view. Brief Introduction Of Case Study “SILC (leisure centre) would like to improve its website to allow B2B and B2C features and functionalities. The customers would also be able to create their registration online, make payments and make bookings through the website. This will improve queues at the leisure centre and improve QoS. “

Task 1. Understand the impact of e-Commerce

Critically discuss the online expectations of internet customers (Research various websites, get ideas from feedback on your e-Commerce solution in Unit -1)

(Chaffey, 2009)

Summarise the objectives to meet future needs of your e-Commerce solution (This can be based on the strategies defined using SWOT analysis)

Discuss Detail Cost Benefit Analysis – Organisations and Customers expectations

Critically assess the potential impact of common applications on an e-Commerce business

Identify, describe, evaluate and reflect on critical issues of SILC having an e-Commerce website

Task 2: Be able to plan an e-Commerce strategy

Plan an e-Commerce implementation strategy for an e-Commerce business

Legal Requirements for e-Business

Consumer Protection (Distance Selling) Regulations

E-Commerce Directive

Information Commissioner’s Office e-privacy directive (ICO Cookie law)

Create a proposal in a form of report where you have clearly identified the implementation strategy/plan, deliverables, and issues of concerns, time, costs, maintenance, legal obligations/legislations, and redundancies to meet SILC’s expectations (Provide reference to feasibility study to avoid duplication.)

Task 3: Be able to manage an e-Commerce strategy

Critically assess the risks of linking business systems to the internet

Virus, worms and Trojans

Spoofing

Denial of Service (DOS)

DDOS

Phishing

Explain the importance of protecting the intellectual property of an organisation

Company name/logo

Domain name

Source code rights

Critically discuss security measures to protect an e-Commerce solution

Firewall and Malware protection

Password and naming conventions

SSL certification and Wildcard SSL

Backups and Restore

System updates

Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy

Take ideas from the PowerPoint presentation (Moodle) on “Effective components of e-commerce”

For example

Business intelligence software

Upselling/Cross selling

Co-branding

Bibliography

Chaffey, D., 2009. E-Business and e-Commerce Management. Fourth ed. s.l.:Prentice Hall.